Insight 01
Profiling in COVID-19 Times
How COVID-19 changed franchise recruitment volumes, conversion rates and the role of objective profiling during remote selection.
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Practical thinking for better franchise decisions.
Articles from the FranchiZe Profiles archive on selection, succession, partnerships and objective assessment.
Insight 02
Selection Perfection
Why consistent franchise growth requires a defined selection process and objective testing of the attributes linked to franchisee performance.
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Marriage, Partnerships & Franchising
Why franchisors should apply the same selection rigour to operating, non-operating and financial partners.
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Cultural Differences in Successful Franchisees
A historical discussion of franchisee profile findings across countries, cultures and English- and non-English-speaking markets.
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Franchisee Departure: Preparing For The Worst & The Best
How clear standards, managed expectations and an objective succession process can protect a franchise network when a franchisee leaves.
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