Dynamic Franchisee Assessor
A focused first-cut assessment designed to flag unsuitable candidates earlier—before substantial time and travel are invested.
Franchisee assessment since 1998
Understand how a candidate is likely to perform before you make one of the most important decisions in your franchise network.

A specialist franchise assessment system refined over decades.
A high-stakes appointment
Every franchisee appointment places your brand, customer relationships, support resources and network culture in someone else’s hands. The candidate may be placing their life savings in yours.
Interviews, experience, references and financial capacity all matter. But they only tell part of the story. And “gut feel” is difficult to test, explain or apply consistently.
FranchiZe Profiles adds objective, franchise-specific information before the franchise is awarded.
What the profile adds
The FranchiZe Predictor examines the beliefs and attitudes our research associates with operating a franchise successfully—not simply personality type.
Profiles for different decisions
A focused first-cut assessment designed to flag unsuitable candidates earlier—before substantial time and travel are invested.
A comprehensive assessment of the seven dimensions critical to franchisee performance, with detailed commentary and benchmarked scores.
Simple by design
There is no complex implementation. Your team controls the process from a secure online account.
Enter the candidate’s details and send an email invitation.
The candidate completes the relevant questionnaire online.
The completed report is delivered for selection, interview and development discussions.
Substantial, practical reports
Clear scores and commentary help a franchisor explore the candidate’s likely strengths, risk areas and development needs. Depending on the profile, reports can support consistent interviews, training priorities and candidate feedback.
Request a sample reportSee the candidate in relation to successful franchisee benchmarks.
Focus follow-up interviews on the issues that matter.
Understand where additional training and support may be valuable.
“The FranchiZe Profile cuts to the essence of what we need to know about a franchisee. I would not hesitate to recommend it to other people.”
Terry OdnealVice President Franchise Development, Country Visions, U.S.A.
Read genuine customer perspectivesStraightforward commercial model
A practical next step
Request a demo account and experience the assessment from both sides of the process.