The flagship franchisee profile
The FranchiZe Predictor
A comprehensive, franchise-specific assessment of the seven dimensions critical to successful franchise operation.
Make the next decision with more information.
Our research has consistently shown that successful franchisees share important beliefs and attitudes. The FranchiZe Predictor gives your team objective information about those factors before the franchise is awarded.
Where it fits
Typically used later in the recruitment process, once the fundamentals have been established and the selection decision is taking shape.
What it explores
The areas your report brings into view.
Positive attitude for success
Independence and willingness to follow the system
Responsiveness to customers
Comfort dealing with people
Local marketing orientation
Drive and work ethic
Product detail
What each area means in practice.
Attitude towards employees
The published research gives “Attitude Towards Employee Involvement” a weighting of 22% in both its sales-performance and overall-performance prediction equations. It explores whether a candidate regards employees as valuable assets, involves them in decisions and treats them with respect.
Positive attitude for success
The published research reports weightings of 21% when predicting whether a location will meet its sales potential and 18% in the overall recommendation. It considers outlook, personal responsibility and the expectation of success.
Independence and system fit
The research describes a non-linear relationship: both low and high independence ratings corresponded with poorer performance, while a medium level was the third-best predictor. The reported weighting is 9% for sales volume and 16% for the overall recommendation.
Responsiveness to customers
Customer responsiveness is considered together with the other dimensions, particularly respect for employees and willingness to follow the system. The published study reports weightings of 15% for sales-potential prediction and 12% for the overall recommendation.
Social orientation
This dimension explores comfort with frequent interaction with customers and employees. The published research reports a 15% weighting for meeting a location’s sales potential and 13% for the overall recommendation.
Local marketing orientation
The studies found that higher-performing franchisees tended to take an active role in approved local promotion and community marketing rather than waiting for business to appear. The published prediction equation gives this dimension a 17% weighting.
Drive and work ethic
Drive explores need to achieve and willingness to sustain effort. The published equations give it weightings of 1% for meeting sales potential and 2% for the overall recommendation, noting that drive without the moderating influence of people-focused attitudes is not sufficient.
Practical output
Designed to support the conversation—not replace it.
The report adds structured evidence to your existing selection process. It should be considered alongside interviews, references, financial checks and due diligence.
- Performance predictions measured against successful-franchisee benchmarks
- Selection considerations and areas for follow-up
- Behavioural interview guidance
- Development and training priorities
- A candidate feedback section
A practical next step
See what the report can add to your process.
Request a demo account and experience the assessment from both sides of the process.